A first-of-its-kind interactive video show. Straight talk about the peaks, valleys, and wild ride of commercializing healthcare innovations, right here on CoI’Q with Dr. Roxie.

Raise your CoI’Q with Dr. Roxie

Doctor of Business. CEO. Professor. Author. Promoter of Cutting Edge Health Technologies. CoI Authority. 

Dr. Roxie is one of healthcare’s preeminent scholars and thought leaders on the commercialization of innovation (CoI). She helps healthcare innovators raise their CoI’Q to circumvent failure, accelerate customer adoption, and optimize market success. Dr. Roxie hosts the first-of-its-kind video show where top health innovators, early adopters, and influencers speak candidly about their healthcare innovation experiences.

Launch Versus Commercialization

What’s the difference between launching and commercializing a healthcare innovation? Many people will launch a new product, but few will commercialize it.

Legacy DNA: Solving the Healthcare CoI Gap

CoI’Q Insights. Strategy. Resources.

CoI'Q Blueprint

Commercialization is the costliest phase of the innovation process, yet it is often the least well-managed stage. The CoI’Q Blueprint is a 40+ page in-depth commercialization master plan that provides the framework for the first phase of your CoI early adoption strategy. This blueprint will help you focus all your energy around two common goals: customer adoption and ROI from your innovation.

CoI’Q Cohort

Ideal for innovators who are dealing with commercialization challenges. Join a group of fellow health innovators who face similar roadblocks and spend time each month working through specific problems, such as product, timing, targeting, positioning, partnerships and alliances, distribution, and communication strategies plus other mission-critical issues.

CoI’Q Consulting

We love working with innovators directly. However, we are selective about who we work with and very specific about how we work with them. If you’re interested in having us help your company privately, the application process starts with you completing the survey.

CoI’Q Workshop

Gather your team and get ready to raise your CoI’Q — onsite and in person — with Dr. Roxie. This supercharged half or full-day workshop includes a dynamic mix of presentation, in-depth exploration, and interactive exercises. Through this workshop, you’ll become deeply immersed in the CoI methodology, gain insights into the collective set of strategic and tactical decisions involved in the commercialization process, and learn how to avoid and overcome common pitfalls.

Ready to Be a Guest?

Join the conversation with some of the most courageous and tenacious trailblazers riding the rollercoaster of healthcare innovation today.